The Outlander Effect or (in Gàidhlig) “Buaidh Outlander”

Great Scot!

 Outlander and Scottish tourism

Now that a premiere date for Outlander has been announced, we are slowly yet surely seeing press coverage about the series tick up. One such article published recently got me to thinking. Outlander already has a large and loyal fan base. What impact has there been, if any, on Scotland’s economy and culture? And what can we expect to change after the series starts airing?

First, let me start with the article that intrigued me, published by a site called “We Love Soaps, who bill themselves as the “World’s biggest champion of scripted, serialized storytelling on TV & the web.” I guess the Outlander TV series does fit that description, although I would never call it a Soap! The bit of the article to catch my eye was this:

The fervent on-line fan base totals over a half-million and when the ‘first-look’ photo of Sam Heughan as…

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